With climate change awareness increasing, it’s hardly surprising that sustainability has become a common topic of discussion during the COVID-19 pandemic.

We have seen over the past few years that every business has needed its own tech story.

2020 has been an odd year.

Like a Grandparent recounting a fable to a young child, the World Economic Forum has been warning corporations for many years about the recurring risk of pandemics and climate change.

At the start of this year, our working lives changed forever.

Whenever someone has said to me, “You can just photoshop that, can’t you?” I have to restrain myself from warmly shaking them by their throat. The implication of this statement is that photographic editing is a breeze and therefore my time is inexpensive.

Having spent the best part of two decades partnering on product marketing campaigns for brands like New Balance, ECCO and even those funky Croslite™ resin Crocs that everyone loves to hate, it’s been interesting to see how the footwear and sports apparel sector has responded to the growing consumer...