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The AI Battleground in Photographic Editing

Whenever someone has said to me, “You can just photoshop that, can’t you?” I have to restrain myself from warmly shaking them by their throat. The implication of this statement is that photographic editing is a breeze and therefore my time is inexpensive.

Values-Based Consumerism and The Circular Economy

Having spent the best part of two decades partnering on product marketing campaigns for brands like New Balance, ECCO and even those funky Croslite™ resin Crocs that everyone loves to hate, it’s been interesting to see how the footwear and sports apparel sector has responded to the growing consumer...