by Andrew Laxton
‘Mighty oaks from little acorns grow’ – a wonderful 14th century English proverb that rings true with Mixology Communications as we celebrate our first anniversary today.
We’re no longer little and while we’ve not yet reached the giddy heights of an oak tree; we’re growing all the same and have emerged from the past year with a greater sense of togetherness, trust and purpose.
When Mixology was launched – six weeks into the first national lockdown – the global economy and the PR profession was staring down not one but two barrels of a very large shotgun. A year on, we have emerged from the pandemic a much stronger, stable company with a bright future ahead.
We are fortunate to have gained some exceptional clients along the way; all high energy companies that constantly look to innovate with purpose, meaning and impact (you know who you are and we love working with you). When you work with innovative brands that make a positive contribution to society, it makes you want to do more because the work is not only meaningful but it’s fulfilling.
Being able to navigate your way through an economic storm is never easy but it’s something I’ve dealt with several times during a 25-year career of owning and managing PR agencies across Europe and Asia. But a global pandemic, now that’s something entirely different. Has it been plain sailing? Absolutely not. It’s taken a huge amount of hard work, sacrifice and unwavering belief. Would I do it again? Yes, in a heartbeat.
How we listen, learn, and respond to life’s obstacles gives any business a solid foundation. Having a great crew onboard makes a huge difference and I’ve been very fortunate to be surrounded by the best people.
So it’s only fitting that I finish this post as I started. To celebrate our anniversary and as a massive thank you to our clients and partners, we are supporting Trees for Cities a wonderful independent charity that focusses on planting urban trees and inspiring kids to grow and eat healthy food.
This time next year we’ll have grown some more, there’ll be more tree analogies and we’ll continue to offset our carbon footprint.