Rebrand to record sales pipeline PayComplete is the global leader in CashTech solutions, combining smart hardware with best-in-class proprietary software

The Challenge

Following a rebrand and restructure PayComplete needed to rebuild its brand awareness to help customers and prospects understand its new name and identity. Operating in a highly competitive sector with limited previous media engagement, PayComplete required a programme to assert itself as a thought leader and CashTech pioneer to help support its sales teams and strategic business goals.

The Strategy

To raise PayComplete’s brand identity in the UK, US, and EU markets, Mixology worked closely with PayComplete’s marketing team to develop and launch a proactive media campaign. This included announcing the company’s new leadership team and vision and delivering timely and insightful commentary on breaking news stories around cash.

Further boosting PayComplete’s position as a thought leader and CashTech pioneer, Mixology supported the launch of three new research reports into business and consumer cash usage and trends. Targeting the retail, hospitality & leisure, banking & financial services, and mass transit sectors, the reports shed new light and debunked myths around cash and its importance to consumers and society.

The Programme

• Launch Campaign: Relaunch the brand with key business announcements, securing earned media across EMEA and North America, with targeted messaging for finance, retail, hospitality, and travel and transport press.
• Thought Leadership: Promoted in-depth research reports, establishing PayComplete as a leading voice of authority in cash management, CashTech, and consumer perceptions of cash.
• Trade Press Coverage: Secured coverage across all key verticals, adapting messaging to suit each audience, and ensure the brand was seen and heard by key decision-makers.
• Support Brand Awareness and Lead Generation: Coverage helped boost SEO, leading to over 2,500% surge in monthly organic traffic, and supported record-setting sales pipeline growth.

Services Delivered

PLAN

• Strategy + Consultation
• Research + Insights
• Stakeholder Mapping + Identification
• Content Creation

REACH

• Media Relations
• Global Campaign Coordination

GROW

• Channel and Partner Engagement