Who We Are

WE’RE NOT YOUR
REGULAR B2B PR AGENCY.

Communication is a two-way street. It’s about sharing information and listening. A regular B2B PR agency will focus on the former and forget the latter. Mixology listens. Whether that is to our clients, partners, or the wider industry, we take what we hear and learn, then blend it with our own ideas and experience to deliver campaigns that have a direct business impact.

We’re more than a PR agency – we’re a communications management consultancy. Our role is to help ambitious brands define their voice, shape perception, and achieve measurable business impact.

We partner with innovators and pioneers; companies leveraging technology to transform industries to build a better future.

Our team brings the best of big-agency experience without the inefficiencies that hold clients back.

Too often, agencies impress in the pitch but disappoint in delivery. Senior talent wins the work, then vanishes behind layers of process, leaving execution to junior teams. The result: Slower work, diluted messaging, and missed opportunities. At Mixology, you work directly with the consultants who shape your strategy and execute it. We move faster and more thoughtfully, cutting through red tape to deliver results that matter. We apply integrated thinking; Strategy, creative, and execution sit together, not in silos.

LEADERSHIP TEAM

Andrew Laxton

Andrew Laxton

CEO + Founder
A former journalist with 30 years’ experience across PR and communications. Andrew supports business leaders in creating comms plans and strategies that engage audiences, build trust, and strengthen brand reputation.
Katie Hawkins

Katie Hawkins

Brand Marketing & Partnerships Director
Katie is an agency marketing and business development professional who builds Mixology’s brand awareness, reputation and business growth through networking and lead generation. Katie oversees our international affiliate network and supports the team with global campaign co-ordination and other marketing activities such as social media & community engagement, content creation and brand positioning & messaging.
Chris Cowan

Chris Cowan

Associate Director
Passionate PR, media strategy, and content expert, Chris advises clients on brand positioning and authentic communication. His campaigns deliver meaningful engagement and strengthen market presence.
James Thorniley

James Thorniley

Associate Director
A ‘techie’ at heart, James develops PR and communications campaigns that deliver business impact. Skilled at driving brand exposure, he tells stories that connect with media, analysts, and prospects.
Kevin Laxton

Kevin Laxton

Finance & Operations Director
Kevin is a chartered accountant with more than 30 years’ experience in industry and accounting practice. He has held CFO and senior international finance roles with PLCs and medium-sized businesses in the UK, Europe and Africa. Kevin’s sector expertise covers the PR, manufacturing, catering, logistics, supply-chain, healthcare, and charity sectors.

THE FUSION NETWORK

From San Francisco to Boston, Tokyo to Sydney, and Berlin to São Paulo, Mixology delivers global reach with in-market expertise.

We know the value of local knowledge and the importance it plays when marketing your brand in different regions. That’s why we established The Fusion Network, a group of like-minded agencies who share the same passion for PR that drives real business outcomes.

EMEA

United Kingdom
France
Germany
Belgium
Holland
Denmark
Sweden
Norway
Finland
Spain
Portugal
Italy
Ukraine

Poland
Turkey
UAE
South Africa

ASIA PACIFIC

India
Japan
South Korea
China
Hong Kong
Taiwan
Philippines
Thailand
Malaysia
Indonesia
Singapore
Vietnam
Australia
New Zealand

AMERICAS

USA
Canada
Mexico
Argentina
Brazil