Cutting through the net zero noise Planet Mark is an internationally recognised leader in net zero certification, supporting its Members to measure, manage and reduce their carbon footprint.

The Challenge

With net zero increasingly contested and many brands under pressure to prove their green credentials, Planet Mark needed to cut through the noise to both establish itself as a credible, trusted authority on genuine carbon reduction and to inspire UK businesses to act. Its challenge was to both communicate and demonstrate the economic benefits of the low carbon economy to businesses and policymakers alike but to also make taking decarbonisation action straightforward and accessible.

The Strategy

Mixology developed and delivered a dynamic communications strategy to:

• Launch the UK’s largest ever study benchmarking industry progress towards net zero emissions
• Convene a high-profile media and industry roundtable, giving exclusive first access to the report’s findings and insights
• Inspire action by building momentum and strengthening appetite for net zero among Members, prospects, and stakeholders
• Amplify the conversation through targeted thought-leadership and high-impact media interviews.

The Programme

• Campaign Launch: Introduced the UK Net Zero Business Census, reaching audiences across the country’s business community.
• Media Relations: Secured widespread coverage across national, business, regional, and trade press.
• Thought Leadership: Sustained post-launch momentum with targeted opinion editorials and expert commentary.
• Awards: Amplified Planet Mark’s brand by supporting member award submissions, while also building recognition within its own community through the launch of the company’s own dedicated awards programme.

Services Delivered

PLAN

• Strategy + Consultation
• Research + Insights
• Stakeholder Mapping + Identification
• Content Creation

REACH

• Media Relations
• Social Media + Community Engagement

GROW

• Channel and Partner Engagement