Communicating conservation's value Creating a new business model that proves nature can pay for its own protection.

The Challenge

Oxygen Conservation (OC) is on a mission to prove that looking after the environment can be good for the planet, people, and generate profit. Leading the charge in creating the UK’s natural capital sector, OC is focused on creating and selling a portfolio of estates across the UK, with a value exceeding £1 billion, while also promoting its mission and work in environmental regeneration.

To achieve its goal, OC needed a media relations programme that boosted its brand awareness, while highlighting its proposition to potential institutional investors.

The Strategy

Mixology developed and executed a media relation programme to:

• Introduce OC to national, finance, business, and environmental media explaining its mission, and the opportunity it presents to investors
• Highlight its diverse and unique business model
• Build visibility through a mix of media relations, thought leadership,
  and insightful story telling
• Demonstrate the skills, experience, and abilities of its leadership team, to build trust with partners and investors

The Programme

• Messaging and Positioning: Developed media facing messaging and position, making it quicker and easier to introduce OC, its leadership team and mission to the press.
• Media Announcements: Secured over 200 pieces of coverage in top-tier national, business, finance, and environmental titles, driving awareness and trust.
• Media Relations: Arranged and hosted 8 in depth interviews with national, finance, and business media.
• Broadcast Media: Secured national broadcast coverage with BBC Landward, Scotland’s leading rural community TV show.
• Environmental Story Telling: Supported rapid response and media enquires around environmental news stories, including the development of risk mitigation planning.

Services Delivered

PLAN

• Communications Strategy
• Brand Positioning + Messaging
• Narrative Development
• Policy + Stakeholder Mapping

REACH

• Media Relations
• Risk Mitigation + Crisis Management
• Thought Leadership

GROW

• Employee Communications
• Fundraising + Investor Relations
• Partner Engagement