Blogs

Blogs Before You Optimise for AI Search Get Your Fintech Marketing Foundations Right At Mixology, we work with Blue Train Marketing on AI visibility programmes for fintech and payments brands....

Blogs From press coverage to AI visibility. What happens after the story is published? There is a familiar point in most PR campaigns when the coverage report lands in the...

Blogs AI Is Changing Brand Discovery. PR Needs to Change With It The public relations industry has spent much of the past 20 years determined to prove its commercial value....

Blogs Fintech Personalisation Why Most Brands Are Doing It Wrong (and Losing Trust) Most fintechs think they have a personalisation problem. They don’t. They have a judgement problem. In 2026,...

Blogs Patient Capital The Risk of Losing Britain’s Climate Innovators Britain’s clean technology sector is under pressure to move faster. Rising energy insecurity and geopolitical instability have sharpened the focus...

Blogs AI + The Built Environment Delivering Where the Sector Needs it Most The buildings and construction sector accounts for around 37 per cent of global energy related carbon emissions,...

Blogs Where There's Muck, There's Brass Britain's Waste Economy Millions of tonnes of waste leave British shores every year, destined for processing plants, energy facilities and recycling operations across Europe...

Blogs Raising Capital Why PR is a Vital Part of Your Investor Relations Strategy Raising capital is one of the most critical and competitive milestones for any startup. Yet, too...

Blogs Attracting Top Talent Why PR is Essential for Scaling Startups Securing funding is a major milestone, but the real work often begins afterwards. With capital in place, startups shift...

Blogs Launching a Product Why PR is a Powerful Tool Bringing a new product to market is one of the most exciting, and challenging, moments in a startup’s journey. Whether...